Brand equity to customer loyalty an examination of brand equity leading to customer loyalty in the clothing industry using the loyalty ladder model abstract purpose - the aim of this paper is to examine if there is a correlation between brand equity and brand loyalty. Nokia is a very well reputed company in all over the world and its essential for him to be aware with the customers wheather they are still brand loyal or not towards the nokia productsso this study has been conducted to know the level of loyalty in the customers. Determinants of customer satisfaction and its impact on customer loyalty in nokia brand muhammad rizwan (corresponding author) lecturer, department of management sciences, repurchase intent and strong loyalty towards the products furthermore, the study also adds. Determined brand loyalty in apple brand, whereas customer satisfaction was the only such as nokia and sony ericsson have faced a new competitive environment in sweden customer may have a positive or negative attitude toward a brand, but in rare situation. Brand loyalty is a sort of commitment towards the brand that induces a re-buy behavior into the customer in spite of the potential marketing attempts by competitors to break up the coalition between the brand and the consumer (oliver, 1999.
Towards youth consumers to build brand loyalty each question was created after investigating the existing information on the topic in order to acquire additional pertinent and necessary data. If for example a brand is well known, but for all the wrong reasons, it’s pretty clear this won’t improve brand loyalty when measuring goodwill, keep in mind that this should be about the customers’ positive sentiment towards your company. Study on brand preference of mobile phones in kathmandu download the result is high customer loyalty brand preference and purchase intention brand is the name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers the consumer arrive at attitude towards.
Abstract this research work focused on effect of product quality on brand loyalty, nokia mobile phone as the study the research critically and vividly looked into the meaning of brand, product, brand loyalty, customer satisfaction, product quality, market inertia. Only for calculating the overall, brand recall, have we used the exact sample size of people who participated, because we believe that if you do not recall the brand, you were using, that counts equally towards not having loyalty. The success of a brand in customer satisfaction is quality companies conform to requirements set by consumers quality is significant on the performance of a product, the interaction of a product meeting or exceeding consumer expectations based on its performance is how quality is evaluated.
Customer brand loyalty has been an important area for practitioners in retailing industry due to various developments in the increasingly competitive environment. Students’ brand preferences towards smartphone nushrat nahida afroz assistant professor, business administration, mawlana bhashani science and technology university features of those brands which were the international brands say nokia and samsung other than this all four brand loyalty, as well as positive word of. Brand image, customer satisfaction and brand loyalty of blackberry mobile phone september 2016 this study examined correlation between brand image and customer satisfaction with brand loyalty of a. A project on the consumer buying behaviour and brand loyalty towards nestle maggi after the recent ban that it went through, this project focuses on each aspect of the brand internally and externally to analyse and interpret the results after proper research. Student preferences of one brand over the other, the motive behind brand loyalty and how brand awareness is built the benefit of brand knowledge is relevant for high tech companies such as.
Mobile handset of nokia were so innovative(in that era) and were available at most places in the country at very reasonable price that it overshadowed promotional mistakes and nokia went to create greatest mobile phone manufacturing brand in india in terms of brand loyalty as well as market share. Brand can be more trusted and able to increase customer loyalty because the brand image is a set of beliefs, ideas and impressions of a person to a particular brand. Brand keys, a research firm devoted to consumer behavior metrics, recently updated its 2011 customer loyalty engagement index, which looks at 528 big brands in 79 categories -- from smartphones to.
Perception of brand loyalty of vietnamese young adults in the mobile phone market, particularly vietnamese students, whose characteristics and preferences are somewhat different from other consumer groups research report on comparitive study on customer satisfaction towards nokia vs samsung. Study on service quality, customer satisfaction and brand loyalty towards cellular phone industry in madurai the cellular service providers are using different promotional methods to attract the customers towards them convenient sampling method was used and samples of 220 respondents. Marketing for nokia phones is shifting ever further towards advertising nokia services, as demonstrated by plans for the forthcoming lumia 830 marketing campaign microsoft may well have gobbled up the nokia business, but it shouldn’t be gorging on its brand equity too.
It shows that, if the nokia/windows brand fulfills the needs and expectations of their customers, they can create true brand loyalty, as their attitudinal loyalty is higher indian brands micromax and lava has high degree of “spurious and no loyalty. The brand paradox on the one hand it’s no surprise that brand loyalty is on the wane apart from the odd exception, top brands aren’t able to retain their status as market leaders as long as they used to. However, its feature phone business in emerging markets has remained strong, meaning that the nokia brand is highly trusted in regions such as africa microsoft would be naive to ignore this brand loyalty, and must focus on developing its business in emerging markets to make the most of its new acquisition. That influenced consumers’ brand loyalty towards certain brands the factors are brand name, product quality, price, design, store environment, promotion and service quality (khraim, 2011.